NGDATA's core product is Lily, a next-generation customer data platform that combines data, generates insights and steers actions to deliver individualized customer experiences. Lily was updated to add Attribution and out-of-the-box Next Best Experience capabilities to help marketers engage customers more effectively and optimize marketing spend. The company serves data-rich industries including financial services, telecom, utilities, hospitality and media, and cites customers such as Belfius Bank, Innogy and Telenet. NGDATA reported record business, customer and product revenue growth following a January 2017 $9.4M funding round. In May 2017 NGDATA acquired Eccella to add data management expertise and expand its footprint across North America, Europe and Asia. The company says it will use new funding to accelerate global growth and further build out its vision for digital transformation and customer centricity. NGDATA is headquartered in Gent, Belgium and maintains offices in the United States, Europe and Asia-Pacific. NGDATA provides Lily Enterprise, a customer experience operating system that captures data across channels, builds Customer DNA, and automates omni-channel interactions to deliver personalized messaging and offers. The platform is aimed at financial services, media/publishing, and telecommunications companies. The company says Lily continuously learns from behavior to enable timely, relevant customer interactions. NGDATA plans to use new funding to accelerate sales and marketing, drive product innovation, and pursue acquisitions. The company has added Dominique Illien to its board to support growth and strategy. NGDATA is headquartered in Gent, Belgium and maintains offices in the United States, Europe and Asia-Pacific. NGDATA develops Lily Enterprise, a customer experience management solution that transforms how companies perform data analytics and interact with customers. Lily Enterprise empowers organizations to take action based on timely, contextual alerts to create personalized offers and experiences across all channels. The company focuses on data-driven sectors including financial services, media/publishing, and telecommunications to improve customer satisfaction, reduce attrition, and enhance retention. NGDATA serves customers such as AXA, Orange, De Persgroep and Telenet and is headquartered in Gent, Belgium with offices in New York City and San Francisco. The company closed a $10.2 million Series B to scale growth and continue development of Lily Enterprise. Management says the capital will be used to broaden adoption of the solution and expand in its key verticals. NGDATA's flagship product, Lily, is a real-time customer intelligence and offer-generation platform that aggregates structured and unstructured data and applies machine learning to personalize offers across online and mobile channels. Lily ingests data from CRM and subscriber databases, POS and transactional systems, mobile and web logs, social media, contextual signals (weather, geo-location) and third-party socio-demographic data. The product is built on Apache Hadoop and HBase, integrates with existing IT and marketing platforms via APIs, and produces individual preference scores used to target timely, relevant offers. NGDATA says Lily can recommend context-aware promotions (for example, location-based coupons or weather-triggered offers) and has developed indexing capabilities for Cloudera Search. The company reports significant traction in financial services, telecom and media/publishing and names customers including De Persgroep, France Telecom, KBC, Orange and Telenet, while not breaking out exact customer counts. Financially, NGDATA raised $3.3M in the latest round and has now raised $5.8M in total; it will use the new funding to continue product development on Lily and bolster its U.S. expansion and business momentum. NGDATA’s core product, lily, is a consumer intelligence solution that combines internal and external structured and unstructured data into a single platform to make consumer insights actionable. Lily ingests data from POS systems, enterprise applications, social media and other sources and uses machine‑learning to generate precise snapshots of consumer preferences and behaviors for real‑time segmentation and personalized targeting. The platform sits on existing IT infrastructure, integrates Apache Hadoop and Apache HBase, and exposes high-level data modeling, APIs and installation tools to simplify deployment. NGDATA says lily is already in use by financial services, news/media and retail companies worldwide and helps drive more personalized campaigns to increase sales and customer loyalty. The company is headquartered in Gent, Belgium and has established offices in San Francisco and just outside New York City to serve a growing roster of U.S.-based customers. Management plans to use new funding to invest in product development and innovation, drive new business opportunities worldwide, expand further into the U.S., and may supplement this funding round in the near future.

Total raised

$44M

Funding rounds

5

Latest round

Series C

Latest activity

Dec 2017