Niche operates a dual-headquartered platform in New York and San Francisco that serves influential creators on Vine, Instagram, Tumblr, and other social channels. The company delivers analytics tools and advisory services that help creators optimize audience engagement and generate revenue from their online followings. In parallel, Niche supplies brands, studios, start-ups, and agencies with a streamlined way to discover and collaborate with these high-impact personalities. Co-founded by Darren Lachtman and Rob Fishman, the company positions itself as the connective tissue between content creators and marketers. Its business model rests on facilitating campaigns and monetization opportunities for creators while charging partners for access to talent and data insights. Niche recently secured $2.5 million in seed capital, providing its first publicly announced funding and strengthening its financial runway. No revenue, user, or growth metrics were disclosed in the coverage.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

May 2014