JiWire operates a location-based advertising platform that runs across Wi‑Fi and mobile for devices such as iPads, smartphones and laptops. The platform reaches more than 40 million people a month through partnerships with over 40 public WiFi networks, 30,000 venues and 60 airports, and the company has advertising relationships with more than 200 location-based mobile applications. JiWire has commercial relationships with brands including Hewlett-Packard, Ritz Camera and Clinique, and announced a deal with Groupon to offer hyperlocal, location-based deals. Last year JiWire acquired NearbyNow and integrated its mobile shopping technology to show products within ads and confirm in-store availability. The company raised $20 million in new funding and has a total of $45 million raised to date. CEO Dave Courtney said the new funding will be used for development of new ad technology and products, acquisitions and international expansion; JiWire entered the U.K. last year.

Total raised

$20M

Funding rounds

1

Latest round

Series C

Latest activity

May 2011