NOMi provides a retail store analytics platform that combines Brickstream hardware with a software suite to help retailers optimize customer experience and efficiency across operations, customer service and marketing. The company reports more than 175,000 Brickstream sensors in use in over 65 countries. Led by President and CEO Steve Jeffery, NOMi is the result of a 2014 merger of Atlanta-based Brickstream Corporation and New York-based NOMi Technologies. It is backed by venture firms Columbia Capital, Mohr Davidow Ventures, and Information Venture Partners. The company recently received a financing and intends to use the proceeds for working capital purposes. The platform and global sensor footprint are central to its offering and go-to-market position. Nomi aggregates existing web, mobile, and in-store data to give brick-and-mortar businesses the analytics needed to optimize like an e-commerce site. Its platform shows whether marketing campaigns drive in-store traffic and whether that traffic converts to purchases. The company began by building in-store analytics and is expanding into A/B testing and customer service features. Co-founders include Wesley Barrow (CRO) and Marc Ferrentino (CEO), who have backgrounds at Buddy Media and Salesforce.com respectively. Nomi reported signing 50 customers in the past six months, including three of the top 10 U.S. retailers and two of the top 10 U.S. restaurant chains. The startup will use the new funding to grow its engineering and product teams. The company positions itself as an “Omniture for offline businesses.” Nomi provides retailers with a CRM‑style unified view of customers by layering online, mobile and in‑store (passive) data to connect web, mobile and foot‑traffic behavior. The product emphasizes mobile location data and profile stitching so retailers can track visits, non‑purchase store traffic, and personalize mobile loyalty programs. The company was founded in August and is led by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, President Corey Capasso, and Co‑founder/CRO Wesley Barrow. Nomi says it is working on pilot programs with several major retailers as it develops its offering. Financially, the company has just closed seed financing to fund these pilots and product development.

Total raised

$28M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Jan 2016