Founded in 2016, Noon operates a multi-category online marketplace complemented by food-delivery and online grocery services, positioning itself as a regional alternative to Amazon. The company’s platform spans Saudi Arabia, the United Arab Emirates, and Egypt, giving it broad coverage across the Gulf and wider Middle East. Noon has secured $2.7 billion in total funding to date and was last valued at nearly $10 billion, according to founder Mohammed Alabbar. Its diversified offerings allow users to purchase everyday goods, order restaurant meals, and schedule grocery deliveries from a single ecosystem. Management is reportedly working toward a potential initial public offering within the next two years. Competitive pressure is intensifying as Amazon expands its grocery footprint, China’s Meituan launches delivery services in the region, and Saudi quick-commerce startup Ninja raises significant capital. Noon’s fresh capital is expected to fund growth initiatives and bolster its position amid price competition.

Total raised

$500M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025