Led · Equity · Dec 2025

Founded in 2016, Noon operates a multi-category online marketplace complemented by food-delivery and online grocery services, positioning itself as a regional alternative to Amazon. The company’s platform spans Saudi Arabia, the United Arab Emirates, and Egypt, giving it broad coverage across the Gulf and wider Middle East. Noon has secured $2.7 billion in total funding to date and was last valued at nearly $10 billion, according to founder Mohammed Alabbar. Its diversified offerings allow users to purchase everyday goods, order restaurant meals, and schedule grocery deliveries from a single ecosystem. Management is reportedly working toward a potential initial public offering within the next two years. Competitive pressure is intensifying as Amazon expands its grocery footprint, China’s Meituan launches delivery services in the region, and Saudi quick-commerce startup Ninja raises significant capital. Noon’s fresh capital is expected to fund growth initiatives and bolster its position amid price competition.

Led · Equity · Oct 2025

DAZN operates a subscription-based sports streaming service that holds broadcasting rights for top-tier football in Germany, Italy and Spain, as well as newly secured U.S. rights to the FIFA Club World Cup. The company’s revenues climbed to roughly £3.2 billion in 2024, up more than £320 million year-on-year, while pre-tax losses narrowed to £935.6 million and EBITDA losses fell to £778 million. Management attributes the improved performance to subscriber growth, rights renewals and tighter cost controls implemented during an ongoing restructuring. DAZN has expanded its footprint by acquiring Foxtel in Australia and pursuing growth in the Middle East and Asia. Looking ahead, the firm targets approximately £5 billion in revenue and a return to profitability in 2025, after years of heavy investment funded largely by backer Access Industries. Saudi Arabia’s Public Investment Fund has taken a minority stake to bolster regional expansion, and the company has signalled openness to an IPO once it achieves profitability and market conditions permit.

Participated · Series A · Jan 2025

Hone Health operates an online clinic focused on preventative and proactive longevity care, combining telemedicine, at‑home and in‑person lab testing, and physician‑directed treatment plans. Founded in 2020, the platform emphasizes hormone optimization and delivers tailored protocols based on 40+ biomarkers, with plans starting at $129/month. The company reports it has crossed 300,000 patients tested and 55,000 patients treated. Hone runs a proprietary EMR and patient data engine that has collected an extensive hormone dataset and plans to expand insights into menopause, thyroid, and longevity care. The business aims to integrate medications, supplements, lifestyle guidance, and community support to improve healthspan while prioritizing regulatory compliance and patient safety. Hone recently acquired ivee to introduce in‑home healthcare services, enabling clinicians to deliver personalized care directly in patients’ homes.

Participated · Equity · Mar 2024

Salla is a SaaS e-commerce enablement platform founded in Makkah in 2016 that offers SMEs and entrepreneurs a proprietary solution to build online stores. The platform enables merchants to create e-commerce websites, take online payments, and ship orders within hours and integrates with payment providers and logistics firms. Salla hosts over 400 applications and employs over 160 developers focused on technology and product development. It serves more than 80,000 active merchants and has enabled $7 billion in e-commerce sales since 2020, addressing an accessible market the company values at $20 billion projected to grow over 25% annually. The company is led by co-founders Nawaf Hariri and Salman Butt and emphasizes automated, fully digitalized solutions to support merchants at every stage. Management has stated goals of expanding opportunities for SMEs within and beyond Saudi Arabia and pursuing growth toward a potential future listing.

Led · Equity · Jan 2023

Kakao Entertainment operates storytelling platforms (web novels and webtoons), music streaming, K-pop artist management, and other media businesses including movies and TV series. The company says it has 100,000 storytelling creators and has built webtoon platforms in South Korea and the U.S. It acquired U.S.-based storytelling platforms Tapas, Radish, and Wuxiaworld in 2021. Founded in March 2021 by merging Kakao Page and Kakao M, the firm is pushing international expansion with a particular emphasis on North America. With the latest financing, Kakao Entertainment plans to accelerate investments and acquisitions and extend its storytelling content and IP globally. The company also intends to seek opportunities to turn popular webtoons and web novels into movies or TV series.