Salla is a SaaS e-commerce enablement platform founded in Makkah in 2016 that offers SMEs and entrepreneurs a proprietary solution to build online stores. The platform enables merchants to create e-commerce websites, take online payments, and ship orders within hours and integrates with payment providers and logistics firms. Salla hosts over 400 applications and employs over 160 developers focused on technology and product development. It serves more than 80,000 active merchants and has enabled $7 billion in e-commerce sales since 2020, addressing an accessible market the company values at $20 billion projected to grow over 25% annually. The company is led by co-founders Nawaf Hariri and Salman Butt and emphasizes automated, fully digitalized solutions to support merchants at every stage. Management has stated goals of expanding opportunities for SMEs within and beyond Saudi Arabia and pursuing growth toward a potential future listing.

Total raised

$130M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2024