NorthLadder is a UAE-based online marketplace for pre-owned electronic devices that adopts a circular economy model and connects sellers directly to buyers. The platform offers free home pick-up, 50+ drop-off locations, a certified data-wipe service, and an extensive dealer network that resells devices to extend their lifespan. Operational since 2018, NorthLadder has served over 30,000 customers, enabled the sale of more than 40,000 devices, has over 200 trade-in locations and works with 500+ dealers across three countries. It has partnered with regional retailers and electronics chains including Carrefour, Lulu, EMAX, Jumbo Electronics, Samsung brand shops operated by Jacky's Retail LLC, and Harman House. The company plans to scale its platform, double down in the GCC, expand its dealer network into one or two countries in the Middle East and Africa, and supply devices to large clients in the US and Europe. NorthLadder also intends to strengthen its talent base, forge more B2B partnerships, and further its sustainability mission to reduce the tech industry’s carbon footprint. North Ladder (previously BuyBack Bazaar) operates a secure technology platform that connects verified buyers with sellers of pre-owned electronics and luxury assets, offering instant cash and a buy-back option within a few months. The platform supports sales of phones, laptops, tablets, smartwatches, watches and cars. The company has rebranded to North Ladder and will operate under the new name effective immediately. North Ladder recently appointed Sandeep Shetty as Co-Founder and CEO, joining co-founders Pishu Ganglani and Ricky Husaini. The startup raised a $5M Series A led by BECO Capital and plans to use the funding to scale its technology, enhance customer experience, and pursue geographic expansion, starting with scaling operations in the UAE and other strategic markets.

Total raised

$15M

Funding rounds

2

Latest round

Convertible Note

Latest activity

May 2022