Founded in 2017, Nothing Before Coffee (NBC) has built a vertically-integrated, youth-oriented coffee business that sources beans from Chikmagalur, roasts in-house in Jaipur, and distributes via a central warehouse. The company runs more than 100 outlets across 39+ cities in 12 Indian states, all of which are EBITDA positive, supported by 65% gross margins and 28% EBITDA margins at mature stores. Its signature product, the “Shrappe” (Shake + Frappe), and sub-₹100 hot coffee pricing underpin a mass-premium positioning that differentiates it from international chains. NBC operates primarily under a COCO (Company Owned, Company Operated) model and plans to expand to 160 stores by December 2026 and 400 stores by 2029. Future growth initiatives include a Super Coffee Pass subscription, app-driven engagement, new beverage variants, and community-centric in-store activations. The business’ profitable unit economics and disciplined expansion strategy aim to make it India’s most loved coffee café brand.

Total raised

$0M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Feb 2026