Novel offers a no-code Web3 commerce layer that lets Shopify merchants mint and sell NFTs while maintaining the familiar Shopify checkout experience. The platform mints NFTs on Polygon, aiming to reduce transaction fees and environmental impact compared to Ethereum, and incorporates timed reveals, IPFS storage, and provenance tracking for security and transparency. Launch-day partners include brands and public figures such as Everlane and Florence by Mills, signaling cross-industry interest. Co-founded by Roger Beaman (Smartrr), Anna Merzi (AlgoPay), and Brian Sugar (Group Nine Media/Sugar Capital), Novel focuses on combining community engagement with e-commerce. The freshly raised capital will be deployed toward team expansion and additional product development to broaden its Web3 commerce toolkit. Although specific user or revenue metrics were not disclosed, the company positions itself to capture brands seeking seamless NFT integrations within traditional online storefronts.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022