Nudge operates an agentic commerce platform that measures how brands and SKUs appear across AI platforms (ChatGPT, Claude, Gemini, Perplexity and AI Overviews), enriches product catalogs so AI agents can read and recommend products, and delivers shoppable funnels that convert AI-driven discovery into purchases within brand storefronts. The platform maps schema and conversational attributes, pushes fixes to storefronts like Shopify, WooCommerce and Salesforce Commerce Cloud, and aligns with emerging protocols such as ACP and UCP. Nudge reports early customer traction with deployments at a leading health and nutrition brand and a large footwear brand, and says brands using the platform have achieved up to 4x growth in AI visibility and a 24% lift in orders. The company plans to use its new funding to deepen protocol integrations, scale engineering and GTM capabilities, and further develop the AI architecture behind catalog enrichment and funnel personalization. Founders Kanishka Thakur and Gaurav Rawat previously built Klutchh, an esports platform they scaled to 100,000 users before pivoting to build Nudge.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026