ObservePoint provides automated web tag and mobile app analytics validation solutions for enterprise organizations, helping ensure accurate digital marketing data. Founded in 2007 and based in the Silicon Slopes region of Utah, the company operates a global network that audits millions of pages each month to detect data loss, inflation, and leakage. Its product suite includes WebAssurance, which renders web page code to find reporting errors; AppAssurance, a cloud-based solution that scans mobile apps for third-party vendor integration and functionality errors; and VideoAssurance, which validates marketing-technology implementations on video content. ObservePoint serves web analytics managers and stakeholders at enterprise organizations focused on data-driven decisions. Following the new funding, the company plans to expand operations and invest in innovations to improve data-driven business decisions and digital marketing returns.

Total raised

$19M

Funding rounds

1

Latest round

Series B

Latest activity

Dec 2016