Oktopost is an enterprise-grade B2B social media management platform that helps marketers curate content, organize campaigns, run employee advocacy and social selling, and perform social listening and analytics. The platform offers native integrations with marketing and CRM systems including Adobe Marketo, Salesforce Pardot, HubSpot, and CRM systems such as Salesforce and Microsoft Dynamics. Founded in 2013, Oktopost has historically run on revenue and profit after only raising $800,000 in early-stage funding. Its customers include Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE, demonstrating enterprise traction. The company plans to use the new capital to advance its product roadmap, boost customer success, accelerate marketing and sales, explore strategic acquisitions, and grow headcount by 50%. Usage grew substantially during the COVID-19 pandemic, with the CEO saying demand has "gone bananas" as social channels became central to B2B outreach. Oktopost provides a solution for B2B content marketers to manage social editorial calendars and large-scale, multi-channel campaigns while measuring impact on business KPIs. The product combines campaign scheduling, workflow and analytics to tie social activity back to business metrics. The company recently launched an integration with Marketo and was included in Marketo LaunchPoint. Customers mentioned include Cloudera and Deluxe Corporation. Oktopost was co-founded in 2013 by CEO Daniel Kushner and is based in Tel Aviv, Israel. The company plans to use new funding to scale operations, hire staff and continue R&D.

Total raised

$21M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2021