Ollie operates a subscription service that prepares and delivers what it calls human-grade dog food, tailoring recipes and portion recommendations to each dog’s unique needs. The company uses a third-party USDA kitchen in Pennsylvania to produce meals that include proteins like chicken, beef and lamb heart alongside ingredients such as butternut squash, rutabaga, chickpeas, potato, cranberries, kale, strawberries and cod liver oil. Pricing is calorie-based, with small dogs starting at about $3 per day and an average around $6 per day per dog. Ollie emphasizes precise portion delivery and customization as its core product differentiator. The business is early stage relative to the broader pet food market, which is expected to reach $75 billion in revenue this year. Competitors mentioned in the market context include The Farmer’s Dog, The Honest Kitchen and NomNomNow. Ollie offers fresh, cooked pet meals made with 98% natural, human-grade ingredients and 2% supplements, formulated by vets and prepared in a USDA-inspected, FDA-regulated facility alongside human food sold at top-tier retailers. The brand ships refrigerated meals to pet parents within two days of cooking and provides weekly or bi-weekly deliveries with flexible shipping options. Each pet is placed on a tailored nutrition and feeding plan that accounts for allergies, health concerns, weight, activity, age, and size. Ollie uses customer data and feedback to continually update formulas and portions to match each pet's needs. The company recently launched a new product line and was co-founded by Alex Douzet, Gabby Slome, and Randy Jimenez. Ollie raised $4.4M in seed funding to further build out its product line and expand the team.

Total raised

$17M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2017