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The Venture Codex

Primary Ventures

Buenos Aires, Distrito Federal, Argentina

Overview

Primary Ventures is a venture capital firm that focuses on early-stage financial companies. The firm facilitates the development of ventures that seek to strengthen the ecosystem of technological solutions linked to the world of markets and finance.

Total investments
28
Lead investments
8
Investments · 12mo
0
Active investors
0

Sector focus

  • Business Development
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Tabs

    Participated · Series A · Oct 2024

    Founded in 2023 and based in New York, Tabs provides an AI-powered platform to automate core finance and accounting operations, including revenue recognition, invoicing, and collections. The company reports rapid commercial traction with triple- to quadruple-year-over-year revenue growth and a headcount of around 180 employees. Co-founders are Ali Hussain, who leads commercial and operations, and technical co-founder Deepak Bapat. Tabs disclosed a $4 million pre-seed round co-led by Primary Venture Partners and One Way Ventures and reports total capital raised of roughly $90–92 million. Founder statements put the company valuation at about $400 million. The articles do not provide detailed public financial metrics such as absolute revenue figures or specific use-of-proceeds for the latest round.

  • Zenlytic

    Participated · Series A · Oct 2024

    Zenlytic offers a self-serve BI platform centered on Zoë, an advanced AI data analyst and autonomous data agent that goes beyond copilots and text-to-SQL tools to answer complex, high-value questions. The platform’s cognitive layer provides an automated data model to ensure consistent calculations, robust security, and data governance. Zenlytic positions itself as a forward-looking alternative to legacy BI, addressing the gap where only 11% of people report possessing deep analytics skills. With Zoë having full access to the platform’s BI functionality, users can extract actionable insights without deep analytics expertise. The company plans to use its recent funding primarily to expand engineering capabilities, accelerate product innovation, and grow market reach. Zenlytic also intends to support and scale its commercial operations to better serve a diverse customer base. Zenlytic builds a commerce-specific, self-serve business intelligence product that unites customer acquisition, conversion and retention SaaS tools into a single cloud data warehouse with customizable analytics. Its interface uses natural-language capabilities powered by GPT-3 and OpenAI to let non-technical users ask questions as if conversing with an internal data person. The company targets commerce brands that lack large internal analytics teams and emphasizes data reliability and customer logic rather than one-size-fits-all dashboards. Zenlytic is still very early stage and has limited reported traction. Much of the newly raised capital will fund team expansion as the company moves toward a product-led go-to-market; the founders expect to triple their current team of four over the next year. Co-founders are CEO Ryan Janssen and Paul Blankley, who previously worked as data scientists consulting with commerce brands. Zenlytic is a no-code analytics platform built specifically for e-commerce and DTC businesses that uses machine learning to surface actionable insights beyond traditional dashboards. It enables operators and marketers without technical expertise to ask deep questions about sales, customer acquisition, CAC, LTV, funnels, and cohorts, and get automated explanations (for example, identifying a pricing change that caused a sales drop). The product is currently in private beta and the company expects to go public within the next six months. Zenlytic charges a flat monthly SaaS rate for unlimited usage. The founders, including CEO and cofounder Ryan Janssen, were inspired by data-science consulting work done during grad school. The company has adopted a permanent remote model while keeping a center of gravity in New York City.

  • Duro

    Led · Seed · Apr 2024

    Duro provides a plug-and-play tech stack that simplifies complex product data management for hardware engineering, addressing inefficiencies in bill-of-materials (BOM) management, design changes, and procurement. The platform positions itself as a cloud-native product lifecycle management (PLM) solution focused on hardware teams. Duro says it will use new capital to expand its R&D team and deliver features that help customers build a best-in-class hardware tech stack. CEO and co-founder Michael Corr framed the company’s mission as reducing the cost of failure so engineers can embrace risk and accelerate innovation. The company articulates a long-term vision to host the bill of materials for every hardware product globally. Financially, Duro announced a $7.5 million Seed financing led by Primary Ventures. Duro offers a cloud platform designed to centralize all product data for hardware teams, providing revision control and a single source of truth for CAD files, bills of materials, and supply chain data. The product aims to replace error-prone spreadsheets and legacy PLM tooling by giving product, engineering, and supplier teams access to the most accurate and recent data. Co-founders Michael Corr and Kellan O’Connor built the platform to bring software-style workflows (like GitHub-style centralization) to hardware development. Duro also innovates on its commercial model with tiered subscriptions and an enterprise offering to lower the barrier to entry for smaller teams. Reported pricing includes a Starter package at $450/month ($5,400/year), a Pro package at $750/month (around $9,000/year), and enterprise contracts that the company says range from $25,000 to $100,000 depending on configuration. The company plans to use new funding to expand sales and marketing and further develop its PLM solutions.

  • Lantern

    Led · Seed · Jul 2023

    Lantern builds a B2B-focused CDP integrated with a suite of AI-powered customer success tools to turn customer data into revenue outcomes. The platform tracks time-series customer data and offers one-click connections to customer data sources, with about 50 data connectors available. Early tools surface customers most likely to be open to upsells and identify users who have switched jobs to automatically generate new leads. The company is early-stage, led by founder David Bromberg, and currently employs about a dozen people. Bromberg says the cap table is roughly 60% women, and Lantern plans to hire additional engineers and go-to-market staff in the coming months. The company recently closed a $6.8 million seed round to support its growth and product development.

  • Marker Learning

    Participated · Series A · Feb 2023

    Marker Learning offers remote learning and attention-disability evaluations and ongoing support, leveraging proprietary technology and a network of psychologists and educators. The company delivers comprehensive diagnostic reports within one month that can be submitted to schools or employers and used to secure test accommodations. Marker partners with school districts to act as an extension of special education teams and already reaches 1 million students through those partnerships. It aims to provide services at a fraction of the cost of traditional private evaluations—which can cost up to $14,000 and have waitlists beyond 24 months—to improve equity for students of color and low-income households. With Series A funding, Marker plans to expand into new geographies and broaden its platform to include tutoring, coaching, and other learning support services for individuals and schools. Co-founders Stefan Bauer and Emily Yudofsky, both diagnosed with dyslexia, lead the company. The company announced a $15 million Series A led by Andreessen Horowitz. Marker Learning operates a telepsychology platform that enables psychologists to virtually administer evidence-based learning disability assessments and deliver personalized action plans. The company partners with leading psychologists and learning-disability specialists and leverages proprietary technology to streamline the assessment process, reduce cost, and decrease turnaround time versus in-person services. Evaluations for dyslexia and other learning disabilities often cost over $10,000 and many cases go undiagnosed; Marker aims to make gold-standard assessments more accessible to schools and families. The platform was developed to address long waitlists and access issues that were exacerbated by the COVID-19 pandemic. Marker plans to use new funding to expand its team and accelerate geographic expansion across the United States. Co-founders Stefan Bauer and Emily Yudofsky started the company after their own diagnoses and bring experience from McKinsey, Google, and telemedicine entrepreneurship.

Team

No current team members are available.