On, formerly known as GameOn Technology, is a San Francisco, CA–based provider of an AI chat platform designed for enterprise use. Its platform empowers generative AI experiences that enable brands to create new and sustainable revenue streams and connect with customers and fans. The company lists partners including Valentino, Armani, the New York Yankees, the Las Vegas Raiders, and the Philadelphia 76ers. On is led by Alex Beckman, Kalin Stanojev, and Nate Simmons and serves luxury lifestyle brands and sports teams worldwide. It raised $25M in the reported round, bringing total capital raised to $80M. The company intends to use the funds to expand operations and broaden its business reach. GameOn Technology operates an omnichannel conversational chat platform that powers personalized, real-time experiences for brands and sports teams, delivering live scores, highlights, videos, commerce and customer service. The platform is used by major teams and properties across the NBA, NFL, NHL, PGA Tour, FIFA and ATP, and by clients such as Arsenal F.C., the Milwaukee Bucks and the Las Vegas Raiders. GameOn reports conversational click-through rates over 50% (up to 65% on commerce-related content) and claims 10x the user engagement compared with traditional paid search. The company leverages intelligent chat to deepen fan profiles across channels and to create sustainable revenue channels for brands. GameOn plans to deepen its footprint in sports and expand into diversified verticals like retail while scaling technical, business development and marketing efforts. GameOn Technology is a San Francisco–based conversational application platform that provides a proprietary end-to-end development and integration platform called ChatOS™ for messaging and voice services. The platform connects directly to brands’ CMS, data sources and API feeds to deploy rich content—scores, live updates, highlights, gifs and videos—across popular chat and voice applications. GameOn’s solution enables brands to engage fans in natural conversation and deliver dynamic content where fans are. The company counts partners such as the NBA, NHL, PGA, Arsenal F.C., Sky Sports and TIME Inc. as customers. Led by founder and CEO Alex Beckman, GameOn plans to use new capital to accelerate ChatOS development, expand into new content verticals, and increase sales efforts. The company has raised $18.5M in total capital to date, including the most recent financing. GameOn is a free iOS and Android social sports app that lets fans join team-specific “huddles” which automatically surface real-time news, scores, and highlights and allow friends to interact during games. The app supports in-stadium video sharing, in-house high-quality sticker packs tied to athletes, and plans to let athletes host public huddles for live interaction and anecdotes. Prominent athletes — including Lawyer Milloy, Sydney Leroux, Joel Embiid, Cobi Jones, T.J. Ward and Dwayne Bravo — have signed on to contribute exclusive content. The San Francisco company was founded last year and has eight employees. GameOn has recorded more than 50,000 downloads during a year of public beta testing. The startup raised seed funding to further develop the platform and expand the team.

Total raised

$72M

Funding rounds

4

Latest round

Equity

Latest activity

Dec 2023