Onda produces a Tequila-based seltzer positioned within the beverage industry, drawing creative influence from 1990s surf style. The brand emphasizes use of high-integrity ingredients in its product. Santatera Capital announced on LinkedIn that it has added Onda to its investment portfolio. The announcement thanked Santatera's LPs, advisors and team for their support. Individuals named in the post include Ian Paul Otero, Marco Villasenor, Alejandro Gonzalez and Angel Leano. The LinkedIn post does not disclose financing terms, operating metrics, future plans, founding year, or location. Onda produces canned sparkling tequila beverages made with blanco tequila and real juice; each 12 oz can is 5% ABV, 100 calories, zero sugar, 1g carbs or less, and naturally gluten free. The brand is positioned for a new generation of drinkers and is inspired by 1990s surf style. Onda is available online in select states and in retail locations across multiple U.S. states, with a store locator on its website. The company plans to use new financing to support product development, marketing, team expansion, and to broaden wholesale, retail and e-commerce distribution nationwide. The company was co-founded by actress Shay Mitchell; Noah Gray is Co-founder and CEO. Recent senior hires and board additions signal a push to scale commercial operations and go-to-market capability. Onda produces canned sparkling tequila beverages made with blanco tequila from a woman-owned distillery in Jalisco, mixed with sparkling water and real fruit juice. Each 12 oz can is 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. The brand identity is inspired by '90s surf style and is anchored by a signature Onda orange visual treatment. Onda launched nationally at drinkonda.com and in select retail locations throughout the greater New York City area. The company launched Onda Beach Club, a social community offering members promotions, new products, exclusive merchandise drops and future creative projects and collaborations. Onda was co-founded by Noah Gray, Max Dworin, Kelli Adams and Shay Mitchell.

Total raised

$6M

Funding rounds

3

Latest round

Series A

Latest activity

May 2021