OneSpot is focused on “content advertising,” packaging brands’ text and video content (and positive mentions) as standard display ad units. Its Content Sequencing Engine tracks where viewers are in the customer journey and targets ads accordingly. The company describes itself as a “giant CMS for content marketers,” aiming to help brands amplify created content to broader audiences. OneSpot has made several hires, including CEO Steve Sachs and CMO Adam Weinroth, and counts customers such as Johnson & Johnson, Rackspace, Domo, and Remington. The company raised a $5.3M Series A to expand sales and marketing efforts and continue product development. The Series A brought OneSpot’s total funding to $6.8M, and Mohr Davidow’s Bryan Stolle joined the board. OneSpot repackages a brand’s content feed and other editorial posts into standard banner ads and distributes them across a larger ad network. The platform pipes in all content automatically (and allows manual additions), then targets ads to viewers using cookie-based tracking and funnel-aware retargeting. The company argues that editorial content is more effective than traditional ads and emphasizes building relationships over time before driving conversion. OneSpot began as a news aggregation service but has refocused on promoting brand content as ads. Early customers include Remington, which reported improved ROI on display campaigns. Financially, OneSpot has just raised $1.5 million in new funding to support its strategy. OneSpot is an Austin, Texas–based web content curation company that helps web publishers offer links to relevant news items from across the internet through embeddable widgets. Its core product is a widget-based curation system that delivers contextually relevant links to site visitors. The service targets publishers seeking to augment site content and keep readers engaged by aggregating external news and links. The article does not provide operating metrics such as revenue or user counts. Financially, OneSpot has raised a $4.2 million Series A to support product development and market growth. Returning investors named in the article include Mike Maples and Pat Horner.

Total raised

$11M

Funding rounds

3

Latest round

Series A

Latest activity

Nov 2013