Ordergroove builds a subscription-as-a-service platform that enables brands and retailers to create recurring purchase and membership experiences outside of Amazon. Its tech stack includes integrations with Salesforce, Magento, Shopify and major payments systems so merchants can plug subscriptions into existing commerce stacks. The company is expanding beyond core subscriptions into features such as prepay subscriptions, additional analytics, and voice-enabled low-click reorder flows to increase lifetime value. Ordergroove serves nearly 500 customers, including Walmart, Nestlé, L’Oréal, The Honest Company, La Colombe and PetSmart. Management declined to disclose revenue or profitability but said it had plenty of cash on hand; platform gross merchandise value is growing at about 60% and customer retention is close to 90%. CEO Greg Alvo emphasizes driving lifetime value as the central focus of the product roadmap. OrderGroove provides SaaS-based subscription and frictionless commerce tools that let brands and retailers sell directly to customers with capabilities similar to those used by online marketplaces. The company initially focused on subscription commerce — enabling recurring payments and “set it and forget it” workflows — and has hundreds of brands and retailers as paying customers, including Walmart, Toys R’ Us, PetSmart, Nestlé, L’Oréal and GNC. Founded in 2010 and led by CEO and founder Greg Alvo, OrderGroove is expanding beyond subscriptions into frictionless technologies such as chatbots, Dash-style instant ordering, voice interfaces and ideas modeled on Prime Now. The company says it is testing multiple services and is especially focused on chatbots for personalized ordering. OrderGroove keeps customer data in siloed, anonymized form and does not currently combine data across customers or ingest external data. Financially, the company has raised a total of $37 million to date after the latest round and did not disclose a valuation. OrderGroove is a New York–based provider of subscription and membership commerce solutions. Led by founder and CEO Greg Alvo, the company offers a SaaS platform that helps brands identify and interact with new and existing customers. Its platform is designed to increase sales, build customer retention, maximize lifetime value, and reduce customer defection rates. Clients cited include Grainger, L’Oreal, Jockey, NBTY, Freshpair and Lot18. The company plans to use the new capital to introduce new products and services, hire key personnel across engineering, services, sales and marketing, and expand into new verticals and channels. Financially, OrderGroove completed a Series B round of more than $6.7M.

Total raised

$127M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2022