Led · Equity · Nov 2022

Ordergroove builds a subscription-as-a-service platform that enables brands and retailers to create recurring purchase and membership experiences outside of Amazon. Its tech stack includes integrations with Salesforce, Magento, Shopify and major payments systems so merchants can plug subscriptions into existing commerce stacks. The company is expanding beyond core subscriptions into features such as prepay subscriptions, additional analytics, and voice-enabled low-click reorder flows to increase lifetime value. Ordergroove serves nearly 500 customers, including Walmart, Nestlé, L’Oréal, The Honest Company, La Colombe and PetSmart. Management declined to disclose revenue or profitability but said it had plenty of cash on hand; platform gross merchandise value is growing at about 60% and customer retention is close to 90%. CEO Greg Alvo emphasizes driving lifetime value as the central focus of the product roadmap. OrderGroove provides SaaS-based subscription and frictionless commerce tools that let brands and retailers sell directly to customers with capabilities similar to those used by online marketplaces. The company initially focused on subscription commerce — enabling recurring payments and “set it and forget it” workflows — and has hundreds of brands and retailers as paying customers, including Walmart, Toys R’ Us, PetSmart, Nestlé, L’Oréal and GNC. Founded in 2010 and led by CEO and founder Greg Alvo, OrderGroove is expanding beyond subscriptions into frictionless technologies such as chatbots, Dash-style instant ordering, voice interfaces and ideas modeled on Prime Now. The company says it is testing multiple services and is especially focused on chatbots for personalized ordering. OrderGroove keeps customer data in siloed, anonymized form and does not currently combine data across customers or ingest external data. Financially, the company has raised a total of $37 million to date after the latest round and did not disclose a valuation. OrderGroove is a New York–based provider of subscription and membership commerce solutions. Led by founder and CEO Greg Alvo, the company offers a SaaS platform that helps brands identify and interact with new and existing customers. Its platform is designed to increase sales, build customer retention, maximize lifetime value, and reduce customer defection rates. Clients cited include Grainger, L’Oreal, Jockey, NBTY, Freshpair and Lot18. The company plans to use the new capital to introduce new products and services, hire key personnel across engineering, services, sales and marketing, and expand into new verticals and channels. Financially, OrderGroove completed a Series B round of more than $6.7M.

Led · Series B · Sep 2022

PurpleLab builds HealthNexus™, a no‑code analytics platform and RWD infrastructure that helps clients convert real‑world data into real‑world evidence. The company emphasizes proprietary methodologies for data organization, cleansing, management, governance, and deidentification via tokenization. PurpleLab serves life sciences, payers, providers and other healthcare stakeholders seeking faster insights and cost efficiencies. The firm reports triple‑digit growth for four consecutive years and was awarded Qualified Entity certification by CMS. Founded in 2017 and based in Wayne, Pa., PurpleLab positions its product to address increased access to RWD driven in part by mandates such as the 21st Century Cures Act. The company plans to use new funding to accelerate investments in new data assets, product development, and human capital. PurpleLab offers a cloud-based provider analytics platform that models and measures episodes of care using medical and prescription claims data. The company provides self-service, on-demand subscription access to customizable query and report templates designed to profile and rank providers based on quantitative performance metrics. Its analytics cover 1.8 million healthcare providers nationwide. PurpleLab sells to health plans, healthcare providers, and life sciences organizations. Led by founder and CEO Mark Brosso, the company plans to use new capital to further scale its technology and accelerate sales and marketing. In August 2019 PurpleLab raised $3M in growth financing from Edison Partners to support those efforts.

Led · Series B · Oct 2021

Ambition provides a sales coaching and gamification platform used by enterprise companies with large sales teams, high-velocity sales and demand generation teams, and increasingly by Customer Success and Customer Support teams. Led by co-founders Travis Truett (CEO) and Brian Trautschold (COO), the company focuses on maximizing revenue and improving customer experience through coaching and gamification. Ambition expanded its staff by recruiting 26 new employees in 2021 and now has employees in 13 states with significant headcount in Chattanooga (HQ), Nashville and Atlanta. In 2021 the company integrated its platform with Microsoft Teams. The company raised new capital in 2021 and intends to use funds to continue expanding operations, accelerate development efforts and broaden its business reach. Ambition is a gamification platform that assigns each sales rep an "ambition" score based on customizable metrics and lets teams compete in limited "seasons" with rewards for winners. The product integrates with phone systems and CRMs to track performance without extra work from salespeople. Ambition emphasizes team-focused competition to engage more employees and make motivation peer-driven rather than solely manager-driven. Managers can view both individual and team-wide data to monitor performance. The startup launched its product last August and is part of the current Y Combinator class. Ambition was founded in Chattanooga, Tenn., and the company has raised seed funding from The Lamp Post Group, Y Combinator, and YC VC.

Led · Equity · Aug 2018

ClearCompany offers a talent management platform that helps clients implement and automate best-practices across total talent management. Its solutions include Applicant Tracking, New Hire Onboarding, Performance and Goals, and Talent Analytics that link performance data back to hiring. The platform serves thousands of clients and aims to provide actionable understanding of an “A Player” profile. Led by CEO and co-founder Andre Lavoie, the company partners on offerings such as Advanced Talent, a solution delivered with ADP for mid-market companies. ClearCompany plans to use new funding to expand product development, sales, marketing and services. The company also intends to hire additional staff to support its Advanced Talent offering and broader growth initiatives.

Led · Equity · Sep 2016

Certona provides a cloud-based omnichannel personalization platform used by more than 500 top e-commerce websites in over 70 countries. Its platform leverages one-to-one behavioral profiling, Big Data insights and predictive analytics to deliver individualized content, promotional offers and product recommendations across customer touchpoints. Founded in 2004 by Geoffrey Hueter, Ph.D., and Meyar Sheik, the company serves top brands and retailers. The company operates from San Diego, CA and London, UK. Certona plans to use the newly raised capital to grow market share, accelerate product development and expand services and support for existing and new clients. The firm secured $30M in venture funding as part of this financing.