Oroos Confectionery, founded by Raje Suneet Jain and Prashant Manral, develops indulgent yet affordable confectionery products aimed at consumers outside India’s major metros. Unlike many DTC peers, the company is building its own fully automated manufacturing facility in Greater Noida to control quality and margins. Its go-to-market strategy focuses on the general-trade channel, initially targeting the North and North-East regions. Management plans to appoint more than 50 distributors and achieve direct reach to 25,000 retail outlets within the first six months of launch. The brand positions itself as a "Make-in-India" offering for the 300 million-strong “India 2” consumer cohort. Recently it raised ₹20 crore to fund plant construction and distribution rollout, setting the stage to commercialise operations by year-end.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025