Other Half is a premium pet supplement brand launched in November 2024 that sells human-grade, powder-based products formulated to deliver multiple benefits in fewer items. Its flagship products, Everyday™ and Doggie Dental™, are clinically guided blends targeting digestion, joint health, skin and coat, immunity, oral care, and healthy aging. The company emphasizes transparency, higher active-ingredient levels per serving, and consumer education to simplify pet wellness routines. Early traction includes thousands of new consumers each month, repeat consumers growing +25% month over month, over 4,000 subscription signups growing +35% month over month, 400+ five-star reviews, millions of online store sessions, and an Amazon ranking within the top #15 dog multivitamin. Other Half plans to expand its innovation pipeline, hire across marketing and product development, and scale its direct-to-consumer and Amazon presence while investing in storytelling and consumer education.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2025