
OutboundEngine
1301 South Mopac Expressway, Suite 100, Austin, Texas, 78746, United States
Overview
OutboundEngine provides a marketing platform that delivers a responsive website, automatically created and distributed branded content across email and social channels, and hands-free social advertising on Facebook and Instagram. Subscriptions range from $199 to $449 per month, and the company works with over 10,000 businesses. Its mobile app surfaces the most engaged content and enables customers to engage prospects and drive conversations. Last year the company had a $23 million annual run rate and has been growing roughly 16% year-over-year. Management reports improvements in unit economics: customer retention up over 25%, sales productivity up over 40%, and customers pay about three times their acquisition cost. The company has hired nearly 40 new salespeople recently and now has over 200 employees. OutboundEngine plans to use new capital to expand the industries and types of professionals it serves, broaden its total addressable market, and invest in its prospect database and marketing capabilities. OutboundEngine provides a cloud-based marketing platform that allows small business owners to automate delivery of tailored email, social and content marketing programs across industries. Led by CEO Branndon Stewart, the company focuses on uncovering the best sales opportunities within customers' networks. It currently serves more than 7,500 customers. OutboundEngine will use its recent funding to add staff in its Austin and Scottsdale offices, develop new product features and pursue additional vertical markets. The company plans to develop more personalized communications and enhance platform intelligence to increase actionable results. To date it has raised $33.8M, including a $16M Series C announced in April 2016. OutboundEngine provides a SaaS marketing platform that automates the delivery of tailored email, social and content marketing programs. Led by founder and CEO Branndon Stewart, the company supplies professionally written and designed content, automated campaign delivery across multiple channels, results tracking and contact management. Its service offers original content creation and campaign automation for companies of all sizes. The platform serves roughly 4,500 customers. OutboundEngine plans to use new funding to accelerate growth, including office expansion, product development and entry into new vertical markets. The company is based in Austin, Texas. OutboundEngine provides automated, do-it-for-you SaaS solutions that deliver industry-specific content, marketing calendars, customized emails and social elements for independent professionals serving small-to-medium-sized businesses. The product is designed to help users build and maintain relationships with their contacts via email and social media. The company emerged from stealth in 2012 and evolved from Promo Labs, which was founded in 2010. OutboundEngine is led by CEO Branndon Stewart and is based in Austin, Texas. The company raised $1.6M in a Series A and intends to use the proceeds for technology investments and to expand into select markets in 2013.
- Total raised
- $43M
- Funding rounds
- 5
- Latest round
- Series C
- Latest activity
- Aug 2019
Industries
- Advertising
- Email Marketing
- Marketing Automation
- SaaS
- Social Media
- Software
Recent funding
Series C
Aug 2019
$6M
Series C
May 2016
$16M
Series B
Dec 2014
$11M
Series A
Nov 2012
$2M