Outdoor Voices sells athleisure apparel including leggings, sports bras, tees, tanks and newer items such as an exercise dress. The brand built early excitement with flattering, color-blocked pieces but newer basics (hoodies, terrycloth jogging pants) have failed to boost sales. The company operates brick-and-mortar stores (11 locations across the U.S.) and has struggled with the associated costs. According to reporting, Outdoor Voices lost up to $2 million per month last year on roughly $40 million in annual sales. Founder Tyler Haney has transitioned from CEO to Founder and will remain on the board while an interim CEO leads the company. Management turnover and difficulties raising funding have been cited as factors behind the slowdown. Outdoor Voices makes soft, flattering "technical apparel" aimed at athletic and everyday wear, with product R&D emphasized as a differentiator. The company began as a direct-to-consumer online retailer and is expanding into offline channels. Co-founder and CEO Tyler Haney has spoken publicly about the brand's retail expansion and growth. Outdoor Voices grows much of its customer acquisition through word-of-mouth and by attending races and sporting events to reach its target demographic. The brand positions itself in a competitive athletic-apparel and athleisure landscape that could shift with changing trends. Financially, the company has attracted venture funding, including a recent Series C. Founded in 2014 and led by CEO Tyler Haney, Outdoor Voices makes athleisure clothing designed for both exercise and casual wear, sold as individual items and bundled 'kits'. The business is primarily online—Haney says online sales drive 70% of revenue—though the company also operates physical stores (one in NYC) used as brand builders. By the end of the year the company plans to operate seven stores and is expanding its retail footprint. Seventy-nine percent of sales are to women, and the company plans a partnership this fall to push further into menswear. The funding will be used to grow the online business, hire staff, buy more inventory, and open additional retail locations. Outdoor Voices, founded in 2013 by designer and CEO Tyler Haney, makes athleisure wear sold primarily online with its only storefront in Austin. The company operates offices in Austin and New York and lists New York, Los Angeles, and San Francisco as its biggest markets (Austin is fourth). Product manufacturing is spread across factories in Hong Kong, Portugal, Turkey and Los Angeles. Outdoor Voices is expanding its product line with curated OV Kits and plans to open additional brick-and-mortar locations, hire more staff, and launch a New York pop-up in November. The company raised a $7 million funding round led by General Catalyst and had previously closed a $1.1 million round in April. Leadership includes Haney as CEO and Andrew Parietti as President. Outdoor Voices is an ecommerce-based activewear brand that designs apparel intended for a range of activities rather than a single sport. Its product line includes leggings, sweatpants, sweatshirts, comfy T‑shirts and multi-item "OV Kits" sold as bundled packages. One example kit has a stated retail value of $400 but is sold online for $300. The company positions itself as an alternative to more performance‑focused brands like Lululemon by emphasizing casual, comfortable pieces that work for both workouts and errands. Outdoor Voices operates primarily online and currently has one brick-and-mortar location in Austin, with plans to expand its physical retail presence in the future. Tyler Haney is the cofounder and CEO.

Total raised

$51M

Funding rounds

5

Latest round

Series C

Latest activity

Mar 2018