Launched seven months ago by Net-a-porter alumni Danielle Fox-Thomas and Kat Lestage, Ova offers four core products: Ova Her (fertility and pregnancy support), Ova Him (sperm support), Ova Plus (hormone support) and Ova Omega (omega-3 for reproductive health). The brand positions itself with straightforward, science-backed formulations and modern branding that eschews traditional baby imagery. Demand has been strong with national listings in more than 900 Boots pharmacies and Sainsbury’s grocery stores, and recent expansion into the Republic of Ireland. Ova’s best-sellers differ by channel—Ova Her leads online while Ova Him tops in-store sales. Management intends to broaden the portfolio with supplements addressing PMS, post-birth-control recovery, PCOS symptoms, cycle regularity and support for assisted reproductive technologies. A $1 million pre-seed raise is providing working capital to prevent stock-outs, support retailer growth and initiate paid DTC advertising. The founders aim to establish Ova as the go-to brand for comprehensive reproductive health.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2025