#paid is a creator marketing platform that connects brands and creators and offers end-to-end workflow management for creator campaigns. The platform matches brands with creators, handles content approvals, automates payments and legal agreements, and reports on sales impact and ROI. It serves direct-to-consumer and Fortune 500 clients including Philips Hue, Everlywell, Unilever, and Sephora. The company recently launched a Creator Licensing Tool that allows brands to license creator content and gain advertising access to creators’ social profiles for whitelisted ads. #paid plans to use new funding to continue developing its platform offerings and expand into new digital channels to help brands scale creator marketing and enable creators to monetize more channels. Founded in 2014, the company positions itself as a leader in the creator marketing space. #paid operates an AI-driven platform that matches marketers with social media creators for integrated influencer marketing, content creation, and native amplification. The company plans to expand its platform with a SaaS offering that enables marketers to run influencer programs directly and to scale into new markets across North America and Europe. #paid will accelerate development of its Affinity Score™ matching algorithm, which uses image recognition, past campaign performance, and creator relationships to recommend authentic creator-brand fits. The company touts a network of over 15,000 creators and relationships with Fortune 500 advertisers such as Toyota, Coca-Cola, and Canon. Leadership includes co-founders Bryan Gold and Adam Rivietz; James Aitken is joining the board. #paid was founded in 2014 and has offices in New York and Toronto. The article notes the company has achieved traction and revenue growth, and it cites a global influencer ad-spend market exceeding $6 billion annually.

Total raised

$24M

Funding rounds

2

Latest round

Series B

Latest activity

Aug 2021