Paperless Post provides customizable virtual stationery and invitations with RSVP tracking and analytics, and has expanded into offline printing with a premium PAPER offering. The product emphasizes design and a skeuomorphic experience meant to evoke physical greeting cards. The company has grown to over 45 million users and has sent more than 100 million custom invitations and cards since launching. Paperless Post operates with about 70 full-time employees from an office in downtown Manhattan and has doubled its user base for the second year in a row. Founded in 2008, the company describes itself as capital-efficient with strong organic growth and plans to accelerate development of its mobile and online tools. The funding is intended to help realize its vision of becoming a protocol for valued social communication across media and to expand further in the U.S. and abroad. Paperless Post offers design-focused online invitations and stationery that let users create personalized invitations and monitor when guests receive and reply. The platform provides specialized invitations for occasions such as birthdays, weddings, bridal showers, and greetings for sympathy, birthday and congratulations. It recently rolled out premium paid designs while maintaining a simpler free product delivered directly in email without the envelope animation. The company has sent 60 million invitations over the past three years and is seeing 100% year-over-year growth. About 30% of its traffic is mobile, and the founders say the product roadmap includes moving the platform entirely to HTML5 and building more social tools and calendar integrations to boost engagement. Paperless Post competes with Punchbowl, Evite and others.

Total raised

$31M

Funding rounds

2

Latest round

Series C

Latest activity

Apr 2014