Parachute offers premium, responsibly manufactured bedding, bath, table linens and home decor using European-sourced materials. The company sells its textile assortment directly to consumers online and through a network of company-owned stores. Parachute was founded by Ariel Kaye in 2014 and is based in Venice, CA. At the time of the article it operated three stores in Venice Beach (CA), Portland (OR) and New York (NY). The company intends to use recent funding to accelerate retail expansion, drive product innovation and category expansion, and make strategic investments in marketing, technology and supply chain. Parachute Home sells high-quality bed linens direct-to-consumer via its website, sourcing production from an 80-year-old family-run textile factory in Italy. Founded in 2013 by Ariel Kaye, the company positions itself as a "luxury bedding basics" brand with sheet sets starting at $89. By cutting out middlemen and avoiding retail slotting and licensing fees, Parachute aims to offer lower prices than traditional brick-and-mortar luxury sets. The company leverages content marketing and a blog focused on sleep tips and related content as part of its growth strategy. Financially, Parachute reported approximately $1 million in website sales last year. Recently the company announced $3.8 million in new venture funding to support its direct-to-consumer expansion and operations.

Total raised

$34M

Funding rounds

2

Latest round

Series C

Latest activity

Jun 2018