Parfumado, founded in 2017 by siblings Martijn and Floor van Rooy, operates a B2C perfume subscription service and a B2B targeted sampling platform called Rocket Campaigns. The company partners with brands including L’Oréal, Rituals, LVMH, and COTY and currently serves customers in the Netherlands, Belgium, and the UK. Parfumado says the majority of its users are from the Netherlands and Belgium and cites industry forecasts that 50% of perfume purchases will be online by 2026. The Amsterdam-based team is about 40 people and is hiring roughly ten roles including programmers and marketers. The company plans to expand into Germany and Denmark soon and is eyeing Sweden, Switzerland, and Austria. It will use the new funding to accelerate international expansion, product development, and further strategic collaborations.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2022