Paronym builds the Tig series of interactive-video products, including Tig Video, Tig LIVE and Tig Creator, plus planned modules such as Tig AI and Tig Media Platform. Its SaaS editing tools add tags to videos so viewers can access information and commerce directly from objects, people, sounds and places in the footage. The company says deployments have expanded into department stores, apparel and interior-product clients, driving improvements in both e-commerce and in‑store sales. Paronym launched Tig Video in March 2018 and reports a patent portfolio spanning Japan, the U.S., China and Korea. The firm lists headquarters in Chuo‑ku, Tokyo, and was founded in November 2016. Following the recent round, cumulative funding stands at ¥1.45 billion and the company intends to accelerate hiring, last‑mile product development and marketing to support domestic and international growth. Paronym, founded in 2016 and based in Tokyo, develops TIG, a software-as-a-service interactive video platform that lets users retrieve information and tag objects such as persons, places, clothing, and music by touching points on the screen. TIG includes a tracking and editing tool to match objects in clips with link destinations and a heat map tool that shows which parts of a clip users tap. The company offers its B2B platform via monthly subscription or license and provides an enterprise model to integrate TIG into customer apps or websites. Paronym's platform has been adopted by customers including Chukyo TV, NTT Docomo, and The North Face. The firm announced a $6.5M Series B to support geographic expansion, with an initial focus on Thailand. Management has said it aims to first enhance its presence in Thailand and eventually establish the service across Southeast Asia.

Total raised

$10M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2024