Passendo is a Copenhagen-based startup that provides ad server and supply-side platform services to help publishers capture email marketing ad revenues. Founded in 2016 by Andreas Jürgensen and Anders Rasmussen, the team built technology after finding traditional ad serving did not align with email. The platform gives publishers new incremental revenue opportunities and greater control over ad quality and content, plus measurement capabilities not offered by other AdTech firms. Clients include Roularta, Springer Nature, UK-based Reach and Belgium-based IPM Media; IDG reported a 454% revenue increase after employing Passendo, and German publisher Ebner saw an 80% increase in time spent managing newsletter campaigns. With the €2.3m pre-Series A, Passendo aims to triple headcount within two years to meet strong demand from the US and UK, and has raised roughly €2.8m to date.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2021