Peloton builds connected fitness products and offers a membership product that delivers media/fitness content. The company has expanded into retail, opening several retail locations. Earlier this year it announced a second product, a connected treadmill slated to launch this fall. Peloton introduced a new membership product alongside its hardware lineup. The company has raised capital repeatedly to fund expansion and retail efforts. As of the announced round, Peloton’s valuation and recent fundraising position it to focus on continued retail growth and international expansion. Peloton sells $2,000 connected stationary bikes that display live‑streamed spin classes and charge a $39-per-month subscription for access. The company emphasizes high-energy instructors and detailed in‑ride metrics that drive user stickiness and retention. Peloton recently launched a commercial business selling more durable $3,000 bikes to gyms. Management says the new financing will fund expanded product and content offerings, new showrooms across the country, and continued innovation of the member experience. The company was founded in 2012 and is headquartered in New York. Concerns noted in coverage include the high consumer price point, potential competition from studio brands entering the at‑home market, and the risk that upgrades may slow repeat purchases. Peloton provides live-streaming, instructor-led group fitness classes to homes via its indoor fitness equipment and mobile apps, broadcasting classes 12 times daily from its New York City studio. Founded in 2012 by CEO John Foley, the company sells products online and through showrooms across New Jersey, New York, California, Massachusetts, Virginia and Texas. It also operates a cycling studio with live performance production capabilities in New York City. Peloton has raised $120M to date and recently received $75M in growth capital from Catterton. The company intends to use the funds to expand its software engineering team, open additional showrooms around the nation, and increase awareness of its products. Peloton makes a high-end stationary bike with a built-in tablet that streams live group cycling classes. Bikes retail for $1,995 and customers pay a $39/month subscription for access to video classes. Launched out of New York City last year, Peloton says it has sold more than 10,000 bikes across all 50 U.S. states and 16 international locations. Products are sold online and at eight physical locations; the company plans to double its retail footprint to 16. Peloton raised $30M in Series C financing to expand brick-and-mortar retail and accelerate bike production, bringing total funding to $44M. The company also plans increased television marketing and to hire more engineers to enhance the software that powers its live-streaming experience. Peloton provides an at-home fitness solution centered on live and on-demand indoor cycling classes streamed to owners. The company operates a film production studio in an 8,000-square-foot Chelsea flagship (140 West 23rd Street) to produce live classes. The Chelsea location also includes a 2,000-square-foot lounge with coffee and other amenities and complements retail locations across the Tri-state area. Peloton has opened retail sites at Garden State Plaza, Short Hills Mall and The Westchester Mall and plans openings in East Hampton, Chicago, Los Angeles and other cities. The company is led by founder and CEO John Foley and co-founder Marion Roaman. Peloton raised a $10.5M Series B and intends to use the funds to scale operations; total funding to date is $14.4M.

Total raised

$991M

Funding rounds

5

Latest round

Series F

Latest activity

Aug 2018