Pendella offers a white-label, full-stack enterprise SaaS solution that automates underwriting for individual life and disability insurance using artificial intelligence and big data. Its embedded technology lets distributors and carriers present customizable online platforms that enable consumers to buy policies in minutes with no paperwork or medical exams. The product targets partners across human capital management firms, national insurance agencies, professional employer organizations (PEOs), and financial advisory firms. Over the last 12 months the company formed more than 100 partnerships with those types of distributors. Pendella positions itself to close the life insurance coverage gap by making coverage more accessible and affordable. The company recently completed a $2.7M fundraising round to support continued growth and partnership expansion. Pendella Technologies offers an embedded, white-label individual life and disability insurance solution that automates underwriting using artificial intelligence and big data. Its technology creates an intuitive policy-buying experience that lets consumers purchase policies completely online in minutes without a medical exam. The company’s proprietary recommendation engine tailors life insurance options to meet customers’ needs regardless of age, health condition, or income level. Founded by Robert Gaydos and based in Fort Myers, Florida, Pendella empowers distributors and carriers to offer affordable life and disability insurance options. Over the last 12 months the company formed more than 30 partnerships with nationwide online retail agencies, a major publicly traded insurance broker and reinsurer, financial advisory firms and professional employee organizations. The funding will support Pendella’s planned growth and help expand its operations and business reach.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2023