Pendo offers a product platform that combines in-app messaging with product analytics, user feedback and roadmapping tools to enable product teams to decide what features to build and how to accelerate adoption. Founded in 2013 by CEO Todd Olson, the company is based in Raleigh, North Carolina. Pendo serves more than 2,000 customers, including Verizon, RE/MAX, LabCorp, OpenTable, Okta, Salesforce and Zendesk. The platform is aimed at improving software development processes and product adoption across software companies and digital enterprises. The company’s recent secondary transaction valued Pendo at $2.6 billion. Future plans referenced in the coverage include continued product innovation and growth supported by new investor resources. Pendo provides a product adoption platform that helps companies bridge the gap between how users expect software to work and their actual experience using it. The platform enables product and IT teams to drive adoption of software built for customers or provided to internal employees. Customers include software companies and digital enterprises such as Verizon, RE/MAX, LabCorp, OpenTable, Okta, Salesforce and Zendesk. Pendo plans to use new funding to accelerate global expansion, pursue strategic acquisitions and continue innovating its platform. The company reported surpassing $100 million in annual recurring revenue. Pendo was founded in 2013 by CEO Todd Olson and is based in Raleigh, NC. Pendo integrates with customer applications to capture user behavior and feed that data back to product teams to help prioritize features and improve user experience. Its product also offers in-app walkthroughs, feature announcements and feedback collection to guide and learn from users. The company says its customer base has expanded beyond tech into insurance, financial services and retail; today it serves more than 1,200 customers. Pendo reported it has now raised $206 million in total financing. Leadership says the new capital will be used to grow go-to-market and product teams as it helps define and realize a large market opportunity. The executive team is preparing corporate structure options to position the company for a possible public offering in the future. Pendo, founded in 2013 by CEO Todd Olson, is a product cloud that provides user insight, user guidance and user communication for digital product teams. Its platform lets teams understand product usage, collect feedback, measure NPS, onboard users, and announce new features in-app. The company also publishes ProductCraft, an editorial site for product leaders, and runs Pendomonium, a product conference. Pendo counts more than 600 customers, including Zendesk, LexisNexis, Coupa, Gainsight, BMC and Sprinklr. It employs 227 people across four global offices in Raleigh, San Francisco, New York City and Yakum, Israel. The company plans to continue expanding into enterprise markets and grow internationally in Europe and Asia while investing in sales, marketing and R&D. Pendo provides product teams with in‑app analytics, polls, feedback collection, and guidance to help businesses analyze user engagement and improve product decisions. The company targets satisfaction metrics such as net promoter score and has reported customers like Cisco Cloud seeing a 20% increase in NPS after using the platform. Pendo’s product insights include findings such as customers typically spending only 10 hours in a 30‑day trial, which it uses to inform product design recommendations. The startup has grown rapidly to 106 employees across offices in San Francisco, New York and Raleigh. Leadership says the roadmap will add more depth to core pillars and the company is positioning to expand internationally. The team emphasizes in‑product feedback to increase response rates versus channels like email.

Total raised

$467M

Funding rounds

8

Latest round

Equity

Latest activity

Nov 2021