Pepper Content is a content marketplace that connects global brands such as Google, Meta, Amazon and Adobe with over 100,000 creators and helps enterprises identify and work with vetted professionals for content marketing. The platform enforces rigorous tests and vetting processes for creators, which the company says has improved quality and driven repeat business. Pepper works with over 2,500 customers, including startups like CRED and Groww and more than 1,000 enterprises such as Adani Enterprises, Hindustan Unilever, HDFC Bank, Tata Capital and Binance. In recent quarters it expanded services to include video content, graphic design, and language translations and also offers a SaaS product to help creators and enterprises create, collaborate and drive content operations. The startup is clocking $8 million in annualized revenue and plans to expand to the U.S. in the next few weeks. Co-founder and CEO Anirudh Singla started Pepper in his college dorm at BITS Pilani, and the company cites India’s surge in mobile data users as a key driver of increased content demand. Pepper Content, founded in October 2017 by Anirudh Singla and Rishabh Shekhar, develops content-focused products and a platform serving content marketers, creators, brands and startups. The company reports over 400 customers and more than 30,000 freelance creators applying to the platform. It raised a $4.2 million Series A led by Lightspeed India. With the Series A, Pepper Content plans to enter newer content categories such as video and audio, expand into Southeast Asia, and scale up its product. The company also organises industry initiatives like the Elevate Global Content Summit to engage marketers, creators and brands. Its leadership frames the business around helping brands develop long-term content and community strategies. Pepper operates a mediation platform that matches writers to companies seeking content. The company was founded in November 2017. It focuses on facilitating content creation by connecting talent with organizations through its marketplace. Pepper secured fresh seed funding to support growth initiatives. The firm plans to use the new capital to expand its Mumbai team and to strengthen product and technology. The article does not disclose operating metrics or additional financial details.

Total raised

$19M

Funding rounds

3

Latest round

Series A

Latest activity

Jun 2022