Perq provides a cloud-based marketing technology platform that enables businesses to engage with consumers and capture unique user data for personalized marketing campaigns to increase conversion and sales. Founded in 2001 by CEO Andy Medley, the company serves more than 1,000 businesses across the home furnishings, auto retailing and multifamily industries. Its offering, branded as the Marketing Cloud, centralizes user data and drives personalized campaigns for clients. The company intends to use the newly raised funds for continued growth and development of its solutions. The article does not disclose revenue or other financial metrics beyond customer count. Perq is an Indianapolis-based online consumer engagement and shopping behavior company that provides a guided online shopping solution. The platform dynamically changes existing websites to deliver the next best step in each buyer’s shopping journey and boost conversion. It leverages over 10 million consumer data points along with real-time visitor behavior. The solution is used by over 1,000 businesses across the automotive, multifamily and home furnishing verticals. Founded in 2001 by Andy Medley (CEO) and Scott Hill (Executive Chairman), Perq plans to expand its AI-driven SaaS solution for big-ticket retailers into multiple verticals. The company recently closed a $4M funding round to support that expansion. Perq, founded in 2001 and headquartered near 71st Street and Georgetown Road in Indianapolis, develops marketing-technology and advertising products. Its flagship product is Fatwin Web Engagement, a software-as-a-service tool launched in summer 2015 that transforms retailer websites into "digital sales people" with dynamic learning features and calls to action. Fatwin reached $1 million in sales this spring and had attracted about 200 customers before the company raised outside capital. Perq employs 92 people and planned to add 30 more by the end of 2017. The company had not raised outside financing prior to this round and is focusing its growth around Fatwin while continuing advertising services to support that growth. Perq raised venture capital to accelerate Fatwin's growth, planning to deploy the funds mainly for sales and marketing.

Total raised

$12M

Funding rounds

3

Latest round

Series A

Latest activity

Jul 2019