Phonitive’s flagship product, Touchalize, makes video content interactive by letting viewers tap objects to pause playback, modify elements (for example changing colour), add their own photos, and then continue the video in its updated form. The startup targets digital advertising as its main market while also seeing use cases in e‑commerce, online learning and the music industry. Prior to this round Phonitive was self‑funded, financing R&D and the Touchalize prototype through mobile client projects. The company has additional products in the pipeline and plans further R&D work funded by the new investment. The funding will also be used to commercialize Touchalize and to recruit for development, marketing and sales roles. Phonitive was a LeWeb startup competition finalist, and cites technologies like Adobe Flash as comparable interactive‑video tools.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2013