Phool.co is an IIT Kanpur‑incubated biomaterial startup and fragrance‑focused wellness brand best known for award‑winning incense made from temple flower waste. The company holds Fair for Life - Fairtrade and Ecocert Organic & Natural certifications and offers a suite of certified natural products. Phool developed Fleather®, a non‑animal, non‑plastic leather alternative with a solid IP portfolio and pilots signed with major fashion houses. The brand reports 130% year‑over‑year growth and is targeting the $23B global home fragrance market and the $550B global leather goods industry via Fleather®. Phool plans to scale operations, expand into aromatherapy‑based personal care, and accelerate R&D to commercialize its Fleather® technology. The company has received multiple international recognitions and aims to build India’s largest fragrance brand. Phool.co manufactures charcoal-free luxury incense sticks from temple flowers and has developed a flower-cycling technology called Fleather that the company says is a viable alternative to animal leather. Founded by Ankit Agarwal and Prateek Kumar in July 2017, the startup focuses on a circular-economy model that targets environmental, social, and financial sustainability. The company sources floral waste and has expanded operations to Tirupati, Andhra Pradesh. During the COVID-19 lockdown it sourced flower waste directly from distressed horticulture farmers to sustain its supply chain and provide income to farmers. Phool.co says it has provided dignified work to dozens of women by choosing not to fully automate certain processes. The startup positions its products as natural alternatives to synthetic chemical-based goods and aims to address temple-waste problems in India.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2022