Participated · Series B · Mar 2026

Founded in 2021 by Shubhika Jain alongside her sister Suramya Jain and mother Sangeeta Jain, RAS Luxury Skincare develops plant-based formulations marketed as premium, farm-to-face products. Its portfolio spans face elixirs, serums, and moisturisers crafted with high-potency essential oils and other nature-derived ingredients. The company reports a three-year revenue CAGR of roughly 75 % and an annual recurring revenue of about INR 100 crore, supported by over 500,000 customers and strong gross margins. With the new capital, RAS plans to accelerate its omnichannel expansion across its DTC website, e-commerce and quick-commerce marketplaces, exclusive brand outlets, hospitality tie-ups, and curated retail stores. Funds will also bolster R&D in active botanical science and the sourcing of farm-grown indigenous ingredients under its Farm-to-Face® approach. Management aims to build RAS into a leading Indian luxury skincare name while selectively expanding internationally.

Led · Equity · Nov 2025

Bombay Shaving Company develops innovative grooming solutions aimed at young Indian consumers, competing with global majors like Gillette and Philips. Its portfolio spans trimmers, electric shavers, and a fast-growing women’s segment marketed under the Bombae brand. The company has achieved a net revenue run-rate exceeding ₹550 crore and is PAT profitable, having doubled its performance over FY25. Management plans to expand omnichannel distribution, deepen retail reach, and invest heavily in brand-building and operational capabilities. Looking ahead, the firm intends to pursue an initial public offering in the near term to bring retail investors into its growth story. The brand has already captured strong double-digit market shares in its core categories, underscoring its leadership ambitions in India’s evolving beauty and grooming market.

Participated · Equity · Jan 2024

Shopkirana is a B2B grocery firm that sells groceries directly to kirana merchants and provides brands with market knowledge and distribution support. Founded in Indore in 2015, it concentrated on tier-2 cities after tests in Mumbai and Indore. The startup operates in eight cities across Madhya Pradesh, Uttar Pradesh, Rajasthan and Gujarat and serves 50,000 kirana outlets. Co-founders Deepak Dhanotiya, Sumit Ghorawat and Tanutejas Saraswat are former consumer-products executives. The company says it has perfected a methodology to launch in a new location every 15 days and follows a 'solve first, scale afterwards' approach to preserve unit economics. According to co-founder Sumit Ghorawat, Shopkirana is the first in the segment to reach operational break-even. Management plans to take the business to a national scale, targeting adoption by kirana stores, legacy consumer-goods brands and D2C brands. ShopKirana is an Indore-based B2B e-commerce platform that connects retailers and brands through a mobile app. The platform enables retailers to buy in real time, track stock on their phones, reduce inventory and generate better sales. It also provides services such as logistics, banking and loan facilities, and recently launched its own staples labels. According to the company, it operates across 30 cities, empowers about 100,000 retailers and claims to impact roughly 50 million customers across six states. ShopKirana competes with players including Jumbotail, Gramfactory and Udaan. With new funding the company plans to bolster operations in major tier-II cities, which the article notes account for 30% of India’s population. ShopKirana is an app-based B2B e-commerce platform that integrates retailer demand and connects retailers directly with brands and suppliers to secure competitive prices and single sourcing. The platform services grocery and FMCG stakeholders and provides value-added services including logistics, banking, loans, IT and ordering systems. It aggregates retailer orders and passes them to brands, enabling promotions and product launches directly to small shopkeepers. The company says it will use the new capital to expand operations to 10 more cities over the coming year. ShopKirana is targeting one lakh retailers as part of its expansion plans. The startup was founded in February 2015 and is based in Indore.

Led · Equity · Dec 2023

Pushp is a leading spices brand in Central India that produces a diversified range including CTC, straight spices, blended spices and value-added products. Founded by Mahendra and Surendra Surana and based in Indore, the company has expanded beyond Madhya Pradesh into Maharashtra, Rajasthan, UP, Bihar and Gujarat. Pushp has recorded revenue growth of 25 per cent CAGR over the last five years and aims to become a significant national brand. The company highlights state-of-the-art manufacturing, optimal procurement and robust distribution as competitive advantages. It is positioned to benefit from shifts from loose to packaged and blended spices, a segment noted for higher margins and strong growth. Industry context in the article notes an overall spices category of ₹90,000 crore and an organised branded segment expected to reach ₹50,000 crore by 2025.

Participated · Series A · Mar 2023

T.A.C — The Ayurveda Co. is a Gurgaon, India-based D2C omnichannel Ayurvedic lifestyle brand selling Ayurvedic personal-care and wellness ranges such as Kumkumadi, Eladi and Methi. The company distributes through a strong omni-channel network spanning retail touchpoints and online channels. It raised funds to support the digitalization of Ayurveda and plans to launch the T.A.C App, a mobile application for global ayurvedic consultations. Led by Co-founder & CEO Shreedha Singh and founder Param Bhargava, the brand has shown rapid operational growth. Over the past 10 months T.A.C reported growth of over 300% and has acquired more than 2 million consumers. The company has also begun international expansion, starting with a Dubai launch in the MEA region.