PI Corporation develops and nurtures short-form content creators and idols for platforms such as TikTok, Instagram, and YouTube. Founded in July 2021 by influencer-turned-entrepreneur Son Sung-soo, the company holds exclusive contracts with over 100 short-form creators and 300 live streamers, collectively totaling more than 200 million followers. Its core offering is a creator development system that supports talent discovery, short-form content production, and TikTok live streaming; since November last year it expanded into TikTok live and now nurtures about 100 streamers, including six of the top 10 domestic live revenue creators. PI leverages brand and music marketing campaigns with clients such as Dior, Calvin Klein, Nike, Samsung Electronics, Amorepacific, and Lotte Chilsung to increase creator exposure. Its music marketing has driven over 150 music challenges with more than 10 billion views and placed over 60 songs on Billboard and Melon charts’ top 100. The company has secured official live agency partnerships with TikTok headquarters in Thailand and Japan and is pursuing global expansion of Korean short-form content. PI plans to explore new business areas including commerce, launching exclusive brands, nurturing new media idols, and producing short-form dramas.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2024