Picklebet operates a proprietary online sports betting (OSB) platform and a media division, Pickle Studios, that produces short-form sports and esports content. The company began as an esports OSB and has expanded into sports and racing, offering singles, parlays, same-game/race parlays and outrights. Pickle Studios and collaborators surpassed 60 million impressions in 2023, supporting efficient brand awareness and low customer acquisition costs. Picklebet reported Net Gaming Revenue (NGR) up 494% year-over-year and says new customer cohorts show favorable unit economics. The company is currently licensed and operating in Australia (Brisbane) and plans to expand its modular platform internationally in 2024. Picklebet was founded in 2020 and intends to use the new capital to accelerate Australian customer acquisition, continue product and media innovation, and fund initial international expansion.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2023