Founded seven years ago, Picky focuses on beauty, influencer marketing, and commerce, providing a seeding solution that connects K-beauty brands with global consumers. After two early funding rounds, the company pivoted in its third year to its current market and shifted its strategy toward profitability. It achieved operating profit in 2023 and recorded its best financial performance to date in 2024. Picky’s core product helps K-beauty brands gain international traction through influencer-driven campaigns and optimized commerce tools. The firm plans to use new capital to further enhance this seeding solution and entrench itself as a dominant player in beauty and influencer marketing. Management continues to pursue steady, profit-driven growth with the long-term goal of becoming a unicorn.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Jan 2021