Wishcompany
16F, Gangnam Finance Plaza, 419 Teheran-ro, Gangnam-gu, Seoul, 06160, South Korea
Overview
Wishtrend is a beauty commerce company whose philosophy lies in restoring the skin’s natural beauty by providing our customers effective skincare solutions through a hand-selected collection of products and brands. We continue to keep our values at the core of expansion and utilizing content to share a positive vision of true beauty to our customers.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 1
Sector focus
- Beauty
- Content
- Cosmetics
- E-Commerce
Investment portfolio
- Picky
Participated · Seed · Jan 2021
Founded seven years ago, Picky focuses on beauty, influencer marketing, and commerce, providing a seeding solution that connects K-beauty brands with global consumers. After two early funding rounds, the company pivoted in its third year to its current market and shifted its strategy toward profitability. It achieved operating profit in 2023 and recorded its best financial performance to date in 2024. Picky’s core product helps K-beauty brands gain international traction through influencer-driven campaigns and optimized commerce tools. The firm plans to use new capital to further enhance this seeding solution and entrench itself as a dominant player in beauty and influencer marketing. Management continues to pursue steady, profit-driven growth with the long-term goal of becoming a unicorn.
Team
Ryan Soungho Park
CEO & Founder
LinkedIn