Picsart is a visual content creation platform offering easy-to-use image and video editing tools, a large open-source content collection (photos, stickers, templates), and community remixing features. The app is available free and as a subscription on iOS, Android, and Windows and supports 30 languages. Picsart reports more than 150 million monthly active users in 180 countries, over 1 billion edits each month, and installs on more than 1 billion devices; it also has an annual revenue run rate of over $100 million. The company was founded in 2012 and is headquartered in San Francisco with more than 800 employees across hubs including Bangalore, Beijing, Berlin, Los Angeles, Moscow, New York, Tokyo, Yerevan, and a new UK office. Picsart recently hired its first CFO, launched a new brand, and positions itself as a backbone for Gen Z creators. The company intends to use new funding to expand AI-driven technology, build prosumer tools, explore acquisitions, and continue growing its team. PicsArt is a photo-editing app that combines editing tools with a community for sharing photos and drawings. The app reports about 75 million monthly active users and has added features to boost engagement, including tools to find users with similar tastes and a Flickr migration tool. PicsArt plans to use recent funding to expand its presence in Asia, with a focus on China and Japan. Its Asia strategy includes localization efforts—adding clip art, fonts, and stickers tailored to specific markets—and seeking growth partners in different countries. In Japan, PicsArt is running holiday promotions (eg, Cherry Blossom Festival) and pursuing partnerships with Japanese telecoms. The company faces competition from many locally-made photo apps but aims to differentiate via its large community and engagement features. PicsArt is a photo-sharing service and community centered on creatively editing pictures via a suite of mobile tools. It offers a set of editing tools and a main feed that acts as a discovery engine for shared art. The company monetizes by charging brands and creative agencies to run contests, selling in-app purchases for tools, and running app-install ads and sponsored content. PicsArt originally launched on Android and reports about 65 million users, roughly 80% of whom are on Android. The startup is investing in growth on iOS and employs approximately 100 people in R&D, backend, and product engineering roles. Coverage of the company notes a reported valuation of about $250 million, though company leadership declined to confirm that figure. Picsart is a mobile photo-editing app and community that emphasizes robust editing features (text, stickers and other tweaks) alongside a social network-like feed. The app has been downloaded over 200 million times and claims about 60 million monthly users. The company was founded in Armenia and bootstrapped to profitability before taking outside capital. Picsart operates an engineering base in Armenia with more than 55 engineers while maintaining leadership in the U.S.; its product allows users to post to other services and view photos on Picsart.com. Management says the company will use funding to accelerate user growth, expand partnerships (including handset partners) and grow its U.S. business, and it is actively pursuing expansion in Asia and China. The team has hinted at future product expansion into video editing and broader creative tools.

Total raised

$175M

Funding rounds

4

Latest round

Series C

Latest activity

Aug 2021