PICT offers a B2B publishing and analytics platform that lets brands create "shoppable" photos which can be shared across social networks while directing customers to purchase pages. The company is mobile-first and has launched beta versions of its iPhone and web apps with features that include tagging and integrations with Etsy, Shopify, Magento, Demandware and others. PICT integrates with e-commerce systems to simplify product tagging and aims to serve a wide spectrum of sellers from billion-dollar brands to individual Etsy sellers. The product was used by more than 30 brands during a private beta and the company currently operates with a staff of five. Co-founded by Brent Locks (CEO) and Kele Dobrinski (CCO), PICT emerged from AngelPad and previously operated as "Dropt." The company plans to use the new funding to expand headcount and accelerate product development, including building premium features.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2013