Piere’s mobile and web platform plugs into users’ bank, Venmo, and CashApp accounts, then uses its proprietary MyPlan AI engine to analyse goals, habits, and blind spots and autonomously move money—shifting idle cash to higher-yield accounts, paying down high-interest debt, or investing when appropriate. The company pairs this direct-to-consumer app with white-label and co-branded solutions for banks, credit unions, insurers, and counselling organisations, positioning itself as underlying infrastructure for automated personal finance. In 2025 the startup tripled its user base and quadrupled paid subscribers, and users now open the app an average of four times per day. Current strategic partners include the National Foundation for Credit Counselling and Progressive Insurance, giving Piere access to large, financially diverse customer segments. Fresh capital will fund product development, additional engineering and growth hires, and deeper integrations with financial institutions as the firm pursues its goal of becoming the default financial operating system for Millennials and Gen Z. The female-founded company is led by CEO Yuval Shmul Shuminer alongside a lean team covering product, marketing, and engineering. To date the company has raised $2.1 million in outside capital.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025