Pinfluencer offers an analytics platform for Pinterest that tracks more than 25 performance metrics to identify trending pins, influential pinners, and popular boards. The product lets brands compare their efforts with competitors to see top pins, who’s getting the most pins and re-pins, and to provide contextual benchmarks for virality. Prior to its public debut the service was tested privately by brands including 1-800-FLOWERS.com, GNC, HauteLook, Piperlime, Rent the Runway, Minted, Beau-coup, Shop It To Me, and wikiHow. Pinfluencer uses a SaaS pricing model with tiered plans based on number of pinners, data storage, and features, and offers new customers two months free. Founded in February 2012, its co-founders are CEO Sharad Verma, Suvda Myagmar, and Naveen Akunuri, who have backgrounds at Yahoo, Bing, and e-commerce ventures. The company plans to use funding to build a self-serve rewards platform for engaged pinners, create "top on Pinterest" widgets, and hire across sales, marketing, engineering, and design.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2012