PitPat offers an IoT device that attaches to a dog collar and sends data to a free accompanying app to track a dog's activity and health. The product has been described as a 'FitBit for dogs' and the company positions its brand around making walks exciting and rewarding for owners and dogs. Founder Andrew Nowell said the ad concept reflects one of the company's core brand values: PitPat is made for dogs and so is the ad. PitPat secured a £1m advertising campaign via an airtime-for-equity deal, giving it access to UKTV's audience of over 30 million viewers a month. The 30-second campaign is designed to attract attention and will run on UKTV’s channels Alibi, Dave, Drama, Eden, Gold, W and Yesterday until early 2020. UKTV Ventures received equity in the firm in exchange for the ads.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2019