• Elder

  Led · Equity · Apr 2024

  Elder operates a technology-driven marketplace that matches older people and their families with independent carers using hundreds of data points, including conditions, skills, personality, interests and geography. Its platform aims to enable personalised one-to-one in-home care so older people can keep routines, hobbies and the lives they love. Since founding in 2016, Elder has powered more than 50,000 matches and delivered 13 million hours of care across 500 towns and cities, supporting thousands of carers with work opportunities. The company has agreed an airtime-for-equity deal valued at £1 million with UKTV Ventures and will launch its first TV advertising campaign in April across seven UKTV channels. The partnership gives Elder access to an audience of over 25 million viewers a month to build awareness and drive growth. In return, UKTV will receive an equity stake in the business as part of the non-cash investment. Elder is a technology-enabled care agency based in London that provides live-in care by matching self-employed carers to families in need. The company uses proprietary logistical and matching technology to pair carers to individual needs and personalities and can place a carer anywhere in the UK within 48 hours. Elder has delivered more than 350,000 days of care in over 300 towns and cities across the UK since 2016. Led by CEO Peter Dowds, the firm focuses on full-time, specialist in-home support rather than residential care homes. The company plans to use new funding to expand operations and accelerate development work to increase efficiency across care delivery, including carer-family communication and in-home monitoring. Financially, the business has raised a total of £16.5m to date.

• raffolux

  Led · Equity · Oct 2023

  Raffolux runs digital raffles that let participants win prizes while supporting charities of their choice. The platform has distributed more than £11 million in prizes to over 65,000 winners and has raised over £600,000 for charities nationwide. Its core product is online, consumer-facing raffles and related fundraising services. Through the UKTV Ventures partnership Raffolux plans to use TV advertising to increase brand awareness and accelerate growth, including adverts on the UKTV network over the next year. The company has secured a £1.5M airtime-for-equity investment which will give it access to an audience of over 26 million viewers a month. Management says the deal will help propel the brand and continue raising money for its charity partners.

• easyGuide

  Led · Equity · Jun 2022

  easyGuide is a London-based platform that lets tourists and locals discover nearby attractions and instantly book e-tickets for activities and experiences worldwide. Founded in 2019, it operates as a standalone commercial entity under the ‘easy’ family of brands. The core product is a discovery and instant-booking marketplace for activities and experiences. The company plans to build brand recognition through a maiden TV advertising campaign run by investor UKTV. Financially, easyGuide has secured a marketing-focused funding deal to accelerate growth. No operating metrics (revenue/users) were disclosed in the article.

• WeAre8

  Led · Equity · Apr 2022

  WeAre8 is a B Corp social platform that pays users and makes donations each time people watch ads. Its core product blends a hate-free social feed called the 8Stage with a self-serve ad manager that lets brands set up and manage campaigns. The company reports average click-through rates above 30% versus a 0.9% industry average, and shares 50% of advertiser spend with users, plus 5% to charities and 5% to a creator fund. Since its 2021 UK launch it has run campaigns for 20+ brands and secured commercial agreements, including a distribution/pre-installation deal with EE/BT and contracts with Cadbury, Heineken, Chip and Clim8, as well as partnerships with agencies Dentsu, GroupM and Publicis. Channel 4 and UKTV have collectively invested over $4M in airtime to support reach. The company says it plans to scale globally, starting with the US and Australia later this year, and the Crowdcube raise reflects a reported pre-money valuation of £35,981,146. WeAre8 is a ground-breaking app that aims to help people reclaim economic power and mobilise millions to drive real-world change. Its core product asks users to watch ads for about two minutes a day, valuing and paying them for their time while directing over 60% of ad spend to people and causes. Celebrities are contributing content and some serve as investors—named backers include Clare Balding and Rio Ferdinand—and other talent partners include Ugo Monye, AJ Pritchard and Harrison Osterfield. The company positions itself as a democratising alternative to traditional social platforms, putting people and the planet at the economic centre of the digital ad ecosystem. WeAre8 has launched a Crowdcube crowdfunding campaign to let the public invest alongside high-profile celebrity and institutional backers. It has also confirmed new Series B participation from UKTV Ventures, which committed $1.2 million in advertising airtime as media-for-equity. WeAre8 operates a hate-free social app that pays users to watch advertisements and offers an ad-buying platform for advertisers focused on ESG and sustainability outcomes. The platform shares 55% of every pound advertisers spend directly with people and charities, with an additional 5% allocated to a creator fund for micro shows and collaborations on the 8Stage. Led by founder and CEO Sue Fennessy, the company emphasizes a hate-free evolution of the social feed and content-driven engagement. WeAre8 has been operating in stealth with a team of 52 employees while developing its technology for a full global launch, now imminent in the UK. The company was certified as a B-Corporation in 2020. It plans to use the new funding to expand operations and marketing and to drive awareness via upcoming TV activity. Led by founder and chairman Sue Fennessy, 8 Enterprises operates a premium content sharing platform that lets creators own, control and profit from everything they upload. The service offers a customizable interface for sharing, monetizing, and allowing direct donations to causes. At launch the company announced a roster of over 250 influential content partners across television, music, film, sports, fashion and philanthropy. Named partners include Usher, Donna Karan, Jamie Oliver, Patricia Arquette and Keep A Child Alive/Alicia Keys. 8 is in closed beta on the web and mobile web, with a native iOS app scheduled for December 2014 and Android plus an ad marketplace planned for early 2015. Financially, the company completed a $4.2M seed funding round to support its launch and product rollouts.

• Beelivery

  Led · Equity · Apr 2021

  Beelivery is a UK on-demand grocery delivery business founded in 2015 by Lee Parkinson and Yazan Bin Mohammad. It offers two delivery options — same-day and a 45-minute rapid delivery — delivered via a crowd-sourced driver model. Orders can be placed 24/7; delivery costs £3.50 plus a £0.49 service charge, with minimum order values of £40 for the top-up offering and £12 for the rapid delivery. The company says it has maintained short delivery times and high fulfilment rates during the pandemic. Beelivery plans to use a newly raised £4.5M investment to accelerate growth, increase brand awareness (including its first TV campaign), and introduce new innovations to its offering. It aims to gain 450,000 new customers over the next two years and is pursuing an international listing strategy with GreenBank as its merchant bank and adviser.

No current team members are available.