WeAre8 is a B Corp social platform that pays users and makes donations each time people watch ads. Its core product blends a hate-free social feed called the 8Stage with a self-serve ad manager that lets brands set up and manage campaigns. The company reports average click-through rates above 30% versus a 0.9% industry average, and shares 50% of advertiser spend with users, plus 5% to charities and 5% to a creator fund. Since its 2021 UK launch it has run campaigns for 20+ brands and secured commercial agreements, including a distribution/pre-installation deal with EE/BT and contracts with Cadbury, Heineken, Chip and Clim8, as well as partnerships with agencies Dentsu, GroupM and Publicis. Channel 4 and UKTV have collectively invested over $4M in airtime to support reach. The company says it plans to scale globally, starting with the US and Australia later this year, and the Crowdcube raise reflects a reported pre-money valuation of £35,981,146. WeAre8 is a ground-breaking app that aims to help people reclaim economic power and mobilise millions to drive real-world change. Its core product asks users to watch ads for about two minutes a day, valuing and paying them for their time while directing over 60% of ad spend to people and causes. Celebrities are contributing content and some serve as investors—named backers include Clare Balding and Rio Ferdinand—and other talent partners include Ugo Monye, AJ Pritchard and Harrison Osterfield. The company positions itself as a democratising alternative to traditional social platforms, putting people and the planet at the economic centre of the digital ad ecosystem. WeAre8 has launched a Crowdcube crowdfunding campaign to let the public invest alongside high-profile celebrity and institutional backers. It has also confirmed new Series B participation from UKTV Ventures, which committed $1.2 million in advertising airtime as media-for-equity. WeAre8 operates a hate-free social app that pays users to watch advertisements and offers an ad-buying platform for advertisers focused on ESG and sustainability outcomes. The platform shares 55% of every pound advertisers spend directly with people and charities, with an additional 5% allocated to a creator fund for micro shows and collaborations on the 8Stage. Led by founder and CEO Sue Fennessy, the company emphasizes a hate-free evolution of the social feed and content-driven engagement. WeAre8 has been operating in stealth with a team of 52 employees while developing its technology for a full global launch, now imminent in the UK. The company was certified as a B-Corporation in 2020. It plans to use the new funding to expand operations and marketing and to drive awareness via upcoming TV activity. Led by founder and chairman Sue Fennessy, 8 Enterprises operates a premium content sharing platform that lets creators own, control and profit from everything they upload. The service offers a customizable interface for sharing, monetizing, and allowing direct donations to causes. At launch the company announced a roster of over 250 influential content partners across television, music, film, sports, fashion and philanthropy. Named partners include Usher, Donna Karan, Jamie Oliver, Patricia Arquette and Keep A Child Alive/Alicia Keys. 8 is in closed beta on the web and mobile web, with a native iOS app scheduled for December 2014 and Android plus an ad marketplace planned for early 2015. Financially, the company completed a $4.2M seed funding round to support its launch and product rollouts.

Total raised

$22M

Funding rounds

4

Latest round

Equity

Latest activity

Jun 2022